The Lalit Modi Factor

Monday, April 26th, 2010

As a commissioner of the hugely popular tournament, Modi adapted to the growing trends in the world of technology. Even the fact that it was his twitter account that created this controversy that led to his suspension, is something a technology lover like me would easily settle for. For me, it has always been good to watch the way he has carried the IPL image on the internet using social media and the IPL website. Also in 2010, Modi and his team tried a whole lot of new ideas including showing the final live at Lords in 3D and showing the matches ‘ad-free’ in cinemas. Some of these might not have been that effective but nevertheless some fresh ideas were much needed to modernize the way the game of cricket is being viewed.

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